The Story of the Greatest Endeavor

After being a full time pastor for several years, Keith Pierce spent a few years as a bivocational pastor. God blessed him with a business that was very successful, and with God’s help, was able to turn it into a regional corporation. In 2013, Keith and his wife Coy, were going to keep the business and do three to six week mission trips in Chicago, New York, Miami, Atlanta, Nicaragua, Costa Rica, Salvador, and Honduras. They were packed and ready to go on the first of those trips, when a series of events came up that showed them it was not God’s time for this endeavor. 

About a year later, the business started going downhill and they began to realize that it was time to come up with an exit strategy and get back into full time ministry. In the spring of 2013, the business was failing. This was also the same period of time that God was leading Keith away from the church that he thought he would retire from. All Keith could hear from God was, “It is time for you to leave, and I am not going to tell you where you are going until after you leave here.” This was a huge step of faith, but he left the church and closed the business. After much prayer, Keith began to realize that he had gotten very good at taking care of himself, but God was once again teaching him to depend on God and that God never fails when we follow Him. 

Through a series of events, and while still living in Tennessee, Keith & Coy wound up on a church planting vision trip in Atlanta. While prayer driving through a Hispanic community, they were prompted by the Holy Spirit to stop at a residence, which led to leading two people to faith in Jesus Christ. They drove back every weekend leading the family in discipleship, while at the same time leading 43 more people to Christ. The Georgia Baptist Mission Board and the North American Mission Board (NAMB) found out about the work and helped them plant an English and Spanish church. Both churches reached around 80 people on a weekly basis. There were over three hundred salvations. The area around the English-speaking church went through gentrification and almost all of the members moved away, which meant closing the English-speaking church after five years. Both churches were called Endeavor Church. The Spanish church has continued and has been set up as its own entity as Iglesia Biblica Amistad.

While pastoring Endeavor Church, Keith and Coy became involved with a humanitarian ministry in Central Cuba in 2017 called Caminos de Victoria (Roads to Victory.) After setting up the Spanish church of Endeavor in 2019, God called Keith Pierce to serve as the full time Associational Missions Strategist/Director of Clinton Baptist Association in East Tennessee. In 2021, the association began a formal partnership with Roads to Victory in Cuba, which led to a few individuals and churches beginning prayer partnerships and mission trips to Cuba. 

Since 2017, the Pierce’s have traveled to Central Cuba twice a year conducting pastor and missionary training and providing humanitarian aid. Several churches and individuals are now involved, and the team is very selective on the people that serve as trainers on site in Cuba. They continue to recruit prayer and financial partners for the great work in Cuba, and many more missions around the world. One of our board members works actively with a homeless ministry in Central Arkansas and we are seeking to develop a transitional ministry in Tennessee. Endeavor Church still meets several times a year in multiple locations, not as a megachurch, but as small gatherings of unified believers supporting several national and international missions.